Editorial Guidelines
At Deck Builders Taupo, we are committed to delivering clear, reliable, and expert-driven content for homeowners, families, developers, and property managers throughout the Taupo region. Whether we’re breaking down the process of a full deck installation, comparing timber and composite materials, or explaining maintenance best practices, every article we produce reflects our core values: clarity, expertise, professionalism, and trust.
These editorial guidelines are designed to assist our in-house writers, digital partners, and third-party contributors in producing high-quality content that aligns with the tone, purpose, and technical integrity of Deck Builders Taupo.
1. Accuracy and Trustworthiness
All content published under the Deck Builders Taupo brand must be factual, up-to-date, and rooted in real-world decking and construction experience.
- Technical Precision: Ensure all information about deck building, timber treatment, composite decking, fasteners, foundations, and finishing reflects current New Zealand building standards.
- Verified Sources: When citing data or regulations, use reputable sources such as Taupo District Council guidelines, the NZ Building Code, or trusted suppliers.
- Citations: Any statistics or referenced data must be credited and linked, where appropriate, to trustworthy sources.
2. Brand Voice and Tone
The voice of Deck Builders Taupo is professional, approachable, and community-focused.
- Authoritative Yet Friendly: We share expertise without overwhelming readers with jargon.
- Helpful and Empowering: Our content should guide homeowners toward confident decisions about outdoor living.
- Define Technical Terms: When using terms like “joists,” “balustrades,” or “decking oil,” define them simply for a general audience.
3. Formatting and Readability
Our content should be easy to navigate and visually accessible.
- Use H1 for titles, H2 for main sections, and H3 for subtopics.
- Keep paragraphs short (2–4 sentences).
- Use bullet points and bolding to highlight key ideas.
- Include clear CTAs, e.g., “Contact Deck Builders Taupo today for a free consultation.”
4. SEO and Online Discoverability
Optimized content helps people in Taupo and beyond find us more easily.
- Keyword Integration: Use natural phrases like “deck builders Taupo,” “custom deck design,” or “timber decking installation.”
- Meta Descriptions: Write summaries that include the focus keyword and encourage clicks.
- Internal Linking: Connect to related pages such as services, FAQs, and contact forms.
5. Originality and Ethics
All content must be authentic, tailored to Deck Builders Taupo, and uphold editorial integrity.
- No Plagiarism: Every word must reflect our team’s knowledge and standards.
- Proper Credit: Attribute all external references, tools, or images.
- Human Review: Content may use AI support, but it must be reviewed and signed off by our editorial team.
6. Media and Visual Standards
Images, diagrams, and videos must support the topic and showcase real-world projects.
- Use actual photos from Deck Builders Taupo projects whenever possible.
- Images should be high resolution, mobile-friendly, and legally licensed.
- Always add descriptive alt text for accessibility and SEO.
7. Key Content Categories
Content for Deck Builders Taupo typically includes:
- Deck Planning Guides: How to choose decking materials, design layouts, and plan spaces.
- Installation Overviews: Step-by-step breakdowns of how decks are built, from site prep to finishing touches.
- Maintenance and Care: Tips for staining, sealing, and long-term upkeep.
- Project Spotlights: Case studies with photos, client feedback, and design inspiration.
- Regulations and Compliance: Explaining local permits, safety codes, and council requirements.
- Cost Insights: Helping readers understand pricing factors and budgeting.
8. Editorial Workflow
Every piece of content follows a clear process:
- Initial Review: Drafts are checked for tone, structure, and technical accuracy.
- Editing: Adjustments made for clarity, SEO, and engagement.
- Final Approval: Content is signed off by a senior editor.
- Ongoing Review: Content is revisited to ensure accuracy and relevance.
9. Accessibility and Inclusivity
Deck Builders Taupo is committed to creating inclusive, accessible content.
- Use inclusive language and avoid stereotypes.
- Write content that works well with screen readers and simple layouts.
- Clearly label any sponsored or affiliate content if applicable.
10. Content Longevity and Updates
Our goal is to make content useful long after publication.
- Review Cycle: Articles are updated every 6–12 months.
- Corrections: Any inaccuracies are promptly fixed and marked as updated.
- Evergreen Content: Focus on topics like deck design, material selection, and care tips that remain valuable over time.
Want to Contribute?
Do you have experience in deck construction, design, or outdoor landscaping? We welcome contributions that match the goals and tone of Deck Builders Taupo.
📧 Send your pitch or article idea to: info@deckbuilderstaupo.co.nz
Help us grow a trusted resource library for homeowners in Taupo, with content that is insightful, accurate, and professional.
For more details or to connect with our editorial team, please visit our Contact Us page.
